John Ania is always quick to point out that good communication is
crucial if you are to be a success in the business world. Failure to
communicate properly can lead to projects failing or an inability to
create the opportunities that your company needs to succeed, so here he
takes a look at some of the reasons why communication is important in
business.
Relationships
As a business, you will be building relationships with clients and fellow professionals on a regular basis. These relationships need to be maintained if they are going to continue benefitting your business so it is important that you make the effort to communicate regularly with your contacts. This will ensure that they always have your company fresh in their mind, while also demonstrating that you value what they bring to your business.
Driving Innovation
If you have a built a good team it is likely that many of them will have some great ideas that are just waiting to get out, if you don’t foster communication within the team, particularly by cutting yourself off from them, you may never hear these ideas. This can be an issue for companies that are looking to innovate, as a larger pool of ideas is always helpful to prevent the company from becoming stagnant.
Transparency
John Ania notes that honesty is important in the world of business and clients are going to be less likely to work with you if they feel that you are purposefully withholding important information. This is an impression that is likely to form if you are not communicative, regardless of whether or not it is valid, so make sure to communicate regularly to demonstrate that your company is ethically sound.
Relationships
As a business, you will be building relationships with clients and fellow professionals on a regular basis. These relationships need to be maintained if they are going to continue benefitting your business so it is important that you make the effort to communicate regularly with your contacts. This will ensure that they always have your company fresh in their mind, while also demonstrating that you value what they bring to your business.
Driving Innovation
If you have a built a good team it is likely that many of them will have some great ideas that are just waiting to get out, if you don’t foster communication within the team, particularly by cutting yourself off from them, you may never hear these ideas. This can be an issue for companies that are looking to innovate, as a larger pool of ideas is always helpful to prevent the company from becoming stagnant.
Transparency
John Ania notes that honesty is important in the world of business and clients are going to be less likely to work with you if they feel that you are purposefully withholding important information. This is an impression that is likely to form if you are not communicative, regardless of whether or not it is valid, so make sure to communicate regularly to demonstrate that your company is ethically sound.
